In this interview we go behind the scenes with Adam Posner, founder and directory of Directivity, a boutique marketing agency where Adam enables clients make price irrelevant by helping them become more valuable their customers so their customers become more valuable to them.

As an author, blogger, podcaster, speaker and consultant, Andy Paul has helped thousands of companies and their salespeople to accelerate their sales.

Typically, I wouldn’t interview a chocolate manufacturer as part of The Successful Adviser series, though in researching Pana Barbounis, founder of Pana Chocolate, it was clear from the outset that he is doing more than just ‘making chocolate.’